Sergio Guadarrama credits his upbringing in an artistic city like Austin, TX as major catalyst for his creativity. Sergio wasn’t the only creative mind in his household; “My father was an architect and introduced me to balance and proportion… which heavily influenced my design aesthetic.”
Sergio obtained his first Fashion Design degree from FIDM in Los Angeles, CA. Seeking a fresh perspective, he traded west coast for east to earn a second Fashion Design degree from FIT in New York. As the winner of “Best in Class – Execution” at the inaugural 2008 Supima Design Competition and serving as the youngest 2010 Critic for FIT’s Special Occasion program alongside Carolina Herrera and Calvin Klein, Sergio has continued to expand his vision alongside co-founder Rusty Harper. His graceful evening gowns and chic cocktail dresses boast impeccable tailoring and refined silhouettes for every woman's shape. "My goal is to make a woman... any woman, feel beautiful."